Dance Legend Curtis Jones On Cajmere, Green Velvet & 30 Years Of Cajual Records – The GRAMMYs
by June 12, 2024Photo: Matt Jelonek/WireImage
interview
As Green Velvet and Cajmere, DJ/producer Curtis Jones celebrates everything from Chicago to acid house. With a new party and revived record label, Jones says he wants to "shine a light on those who sacrificed so much to keep house music alive."
Curtis Jones is a dance music legend, whose multiple monikers only begin to demonstrate his deep and varied influence in the genre.
Jones has been active as a producer and DJ for decades, and is among a cadre of dance music acts forging a connection between the genre's origins and its modern iterations. Crucially, he joined Chicago house legends Honey Dijon and Terry Hunter on Beyoncé's house-infused RENAISSANCE, providing a sample for "Cozy." He’s also produced tracks with house favorites Chris Lake and Oliver Heldens, and DJed with Dom Dolla and John Summit.
Jones contributed to the aforementioned collaborations, young and old, as Green Velvet. He’s been releasing dance hits like "Flash" and "Answering Machine" under that name since the mid- '90s. He is also currently a staple of the live circuit, his signature green mohawk vibing in clubs and festivals around the globe — including at his own La La Land parties in Los Angeles, Denver, Orlando, and elsewhere.
Green Velvet is appropriately braggadocious, even releasing the popular "Bigger Than Prince" in 2013. But by the time Jones had released the heavy-grooving tech house track, his artistry had been percolating for decades as Cajmere.
Where Green Velvet releases lean into acid house and Detroit techno, Cajmere is all about the traditional house sound of Jones’ hometown of Chicago. When Jones first debuted Cajmere in 1991, Chicago’s now-historic reputation for house music was still developing. Decades after the original release, Cajmere tracks like "Percolator,” have sustained the Windy City sound via remixes by prominent house artists like Will Clarke, Jamie Jones, and Claude VonStroke.
"I love doing music under both of my aliases, so it’s great when fans discover the truth,” Jones tells GRAMMY.com over email. Often, Jones performs as Cajmere to open his La La Land parties, and closes as Green Velvet.
But beyond a few scattered performances and new tracks, Cajmere has remained dormant while Green Velvet became a worldwide headliner, topping bills in Mexico City, Toronto, Bogotá and other international dance destinations. He’s only shared two original releases as Cajmere since 2016: "Baby Talk,” and "Love Foundation,” a co-production with fellow veteran Chicago producer/DJ Gene Farris.
This year, Jones is reviving Cajmere to headliner status with his new live event series, Legends. First held in March in Miami, Jones' Legends aims to highlight other dance music legends, from Detroit techno pioneers Stacey Pullen and Carl Craig, to Chicago house maven Marshall Jefferson.
"My intention is to shine a light on those who sacrificed so much to keep house music alive," Jones writes. "The sad reality is that most of the legendary artists aren’t celebrated or compensated as well as they should be."
Given that dance music came into the popular music zeitgeist relatively recently, the originators of the genre — like the artists Jones booked for his Legends party — are still in their prime. Giving them space to perform allows them to apply the same innovation they had in the early '90s in 2024.
Jones says the Miami Legends launch was an amazing success."Seeing the passion everyone, young and old, displayed was so inspiring."
Curtis Jones, center, DJs at the Miami Legends party ┃Courtesy of the artist
The first Legends party also served as a celebration of Cajual Records, the label Jones launched in 1992 as a home for his Cajmere music. Over the past three decades, Cajual has also released tracks from dance music veterans such as Riva Starr, as well as contemporary tastemakers like Sonny Fodera and DJ E-Clyps.
Furthermore, Jones’ partnership with revered singers such as Russoul and Dajae (the latter of whom still performs with him to this day) on Cajual releases like "Say U Will” and "Waterfall” helped to define the vocal-house style.
Like the Cajmere project, Cajual Records has been moving slower in recent years. The label has only shared four releases since 2018. True to form, though, Jones started another label; Relief Records, the home of Green Velvet's music, shared 10 releases in 2023 alone.
Jones says he's been particularly prolific as Green Velvet because "the genres of tech house and techno have allowed me the creative freedom I require as an artist."
Now Jones is making "loads of music” as Cajmere again and recently signed a new distribution deal for Cajual Records. The true sound of Chicago is resonating with audiences in 2024, Jones says, adding "it's nice that house is making a comeback."
Jones remembers when house music was especially unpopular. He used to call radio stations in the '80s to play tracks like Jamie Principle's underground classic "Waiting On My Angel,” only to be told they didn’t play house music whatsoever. In 2024, house music records like FISHER’s "Losing It” were certified gold, and received nominations for Best Dance Recording at the 66th GRAMMY Awards. Jones is embracing this popularity with open arms.
Read more: The Rise Of Underground House: How Artists Like Fisher & Acraze Have Taken Tech House, Other Electronic Genres From Indie To EDC
"The new audience it’s attracting is excited to hear unique underground-style house records now. This is perfect for my Cajmere sets,” Jones says. "I never saw Green Velvet being more popular than Cajmere, and both sounds being as popular as they are even today.”
While Jones is finding success in his own artistic endeavors, he points to a general lack of appreciation for Black dance artists in festival bookings. Looking at the run-of-show for ARC Festival, a festival in Chicago dedicated to house and techno music, legendary artists play some of the earliest slots.
For the 2023 edition, Carl Craig played at 3 p.m on Saturday while the young, white John Summit, closed the festival the same night. In 2021, the acid house inventor, Chicago’s DJ Pierre, played the opening set at 2 p.m. on Saturday, while FISHER, another younger white artist, was the headliner.
In 2020, Marshall Jefferson penned an op-ed in Mixmag about the losing battle he is fighting as a Black DJ from the '90s. He mentions that younger white artists often receive upwards of $250,000 for one gig, whereas he receives around $2,000, despite the fact that he still DJs to packed crowds 30 years after he started.
Jones is doing his part to even the playing field with Legends, and according to him, things are going well after the first edition. "Seeing how much respect the fans have for the Legends was so special,” Jones says. "Hopefully they become trendy again.”
The story of Curtis Jones is already one of legend, but it is far from over. "I feel it’s my duty to continue to make creative and innovative tracks as well as musical events. I love shining the light on new upcoming and emerging artists as well as giving the originators their proper dues,” Jones says.
How LP Giobbi & Femme House Are Making Space For Women In Dance Music: "If You Really Want To Make A Change, It Can Be Done"
Photo: Mike Formanski
interview
"We're not writing for a pop audience, we don't need to dumb it down," Moby says of creating his new record. In an interview, the multiple-GRAMMY nominee reflects on his latest album and how it contrasts with his legendary release from 1999.
Moby’s past and present are converging in a serendipitous way. The multiple-GRAMMY nominee is celebrating the 25th anniversary of his seminal work, Play, the best-selling electronic dance music album of all time, and the release of his latest album, always centered at night.
Where Play was a solitary creation experience for Moby, always centered at night is wholly collaborative. Recognizable names on the album are Lady Blackbird on the blues-drenched "dark days" and serpentwithfeet on the emotive "on air." But always centered at night’s features are mainly lesser-known artists, such as the late Benjamin Zephaniah on the liquid jungle sounds of "where is your pride?" and Choklate on the slow grooves of "sweet moon."
Moby’s music proves to have staying power: His early ‘90s dance hits "Go" and "Next is the E" still rip up dancefloors; the songs on Play are met with instant emotional reactions from millennials who heard them growing up. Moby is even experiencing a resurgence of sorts with Gen Z. In 2023, Australian drum ‘n’ bass DJ/producer Luude and UK vocalist Issey Cross reimagined Moby’s classic "Porcelain" into "Oh My." Earlier this year, Moby released "You and Me" with Italian DJ/producer Anfisa Letyago.
Music is just one of Moby’s many creative ventures. He wrote and directed Punk Rock Vegan Movie as well as writing and starring in his homemade documentary, Moby Doc. The two films are produced by his production company, Little Walnut, which also makes music videos, shorts and the podcast "Moby Pod." Moby and co-host Lindsay Hicks have an eclectic array of guests, from actor Joe Manganiello to Ed Begley, Jr., Steve-O and Hunter Biden. The podcast interviews have led to "some of the most meaningful interpersonal experiences," Moby tells GRAMMY.com.
A upcoming episode of "Moby Pod" dedicated to Play was taped live over two evenings at Los Angeles’ Masonic Lodge at Hollywood Forever Cemetery. The episode focuses on Moby recounting his singular experiences around the unexpected success of that album — particularly considering the abject failure of his previous album, Animal Rights. The narrative was broken up by acoustic performances of songs from Play, as well as material from Always Centered at Night (which arrives June 14) with special guest Lady Blackbird. Prior to the taping, Moby spoke to GRAMMY.com about both albums.
'All centered at night' started as a label imprint then became the title of your latest album. How did that happen?
I realized pretty quickly that I just wanted to make music and not necessarily worry about being a label boss. Why make more busy work for myself?
The first few songs were this pandemic process of going to SoundCloud, Spotify, YouTube and asking people for recommendations to find voices that I wasn’t familiar with, and then figuring out how to get in touch with them. The vast majority of the time, they would take the music I sent them and write something phenomenal.
That's the most interesting part of working with singers you've never met: You don't know what you're going to get. My only guidance was: Let yourself be creative, let yourself be idiosyncratic, let the lyrics be poetic. We're not writing for a pop audience, we don't need to dumb it down. Although, apparently Lady Blackbird is one of Taylor Swift's favorite singers.
Guiding the collaborators away from pop music is an unusual directive, although perhaps not for you?
What is both sad and interesting is pop has come to dominate the musical landscape to such an extent that it seems a lot of musicians don't know they're allowed to do anything else. Some younger people have grown up with nothing but pop music. Danaé Wellington, who sings "Wild Flame," her first pass of lyrics were pop. I went back to her and said, "Please be yourself, be poetic." And she said, "Well, that’s interesting because I’m the poet laureate of Manchester." So getting her to disregard pop lyrics and write something much more personal and idiosyncratic was actually easy and really special.
You certainly weren’t going in the pop direction when making 'Play,' but it ended up being an extremely popular album. Did you have a feeling it was going to blow up the way it did?
I have a funny story. I had a date in January 1999 in New York. We went out drinking and I had just gotten back the mastered version of Play. We're back at my apartment, and before our date became "grown up," we listened to the record from start to finish. She actually liked it. And I thought, Huh, that's interesting. I didn't think anyone was going to like this record.
You didn’t feel anything different during the making of 'Play?'
I knew to the core of my being that Play was going to be a complete, abject failure. There was no doubt in my mind whatsoever. It was going to be my last record and it was going to fail. That was the time of people going into studios and spending half a million dollars. It was Backstreet Boys and Limp Bizkit and NSYNC; big major label records that were flawlessly produced. Play was made literally in my bedroom.
I slept under the stairs like Harry Potter in my loft on Mott Street. I had one bedroom and that's where I made the record on the cheapest of cheap equipment held up literally on milk crates. Two of the songs were recorded to cassette, that's how cheap the record was. It was this weird record made by a has-been, a footnote from the early rave days. There was no world where I thought it was going to be even slightly successful. Daniel Miller from Mute said — and I remember this very clearly — "I think this record might sell over 50,000 copies." And I said, "That’s kind of you to say but let's admit that this is going to be a failure. Thank you for releasing my last record."
Was your approach in making 'Play' different from other albums?
The record I had made before Play, Animal Rights, was this weird, noisy metal punk industrial record that almost everybody hated. I remember this moment so vividly: I was playing Glastonbury in 1998 and it was one of those miserable Glastonbury years. When it's good, it's paradise; it's really special. But the first time I played, it was disgusting, truly. A foot and a half of mud everywhere, incessant rain and cold. I was telling my manager that I wanted to make another punk rock metal record. And he said the most gentle thing, "I know you enjoy making punk rock and metal. People really enjoy when you make electronic music."
The way he said it, he wasn't saying, "You would help your career by making electronic music." He simply said, "People enjoy it." If I had been my manager, I would have said, "You're a f—ing idiot. Everyone hated that record. What sort of mental illness and masochism is compelling you to do it again?" Like Freud said, the definition of mental illness is doing the same thing and expecting different results. But his response was very emotional and gentle and sweet, and that got through to me. I had this moment where I realized, I can make music that potentially people will enjoy that will make them happy. Why not pursue that?
That was what made me not spend my time in ‘98 making an album inspired by Sepultura and Pantera and instead make something more melodic and electronic.
After years of swearing off touring, what’s making you hit stages this summer?
I love playing live music. If you asked me to come over and play Neil Young songs in your backyard, I would say yes happily, in a second. But going on tour, the hotels and airports and everything, I really dislike it.
My manager tricked me. He found strategically the only way to get me to go on tour was to give the money to animal rights charities. My philanthropic Achilles heel. The only thing that would get me to go on tour. It's a brief tour of Europe, pretty big venues, which is interesting for an old guy, but when the tour ends, I will have less money than when the tour begins.
Your DJ sets are great fun. Would you consider doing DJ dates locally?
Every now and then I’ll do something. But there’s two problems. As I've become very old and very sober, I go to sleep at 9 p.m. This young guy I was helping who was newly sober, he's a DJ. He was doing a DJ set in L.A. and he said, "You should come down. There's this cool underground scene." I said, "Great! What time are you playing?" And he said "I’m going on at 1 a.m." By that point I've been asleep for almost five hours.
I got invited to a dinner party recently that started at 8 p.m. and I was like, "What are you on? Cocaine in Ibiza? You're having dinner at 8 p.m. What craziness is that? That’s when you're putting on your soft clothes and watching a '30 Rock' rerun before bed. That's not going out time." And the other thing is, unfortunately, like a lot of middle aged or elderly musicians, I have a little bit of tinnitus so I have to be very cautious around loud music.
Are you going to write a third memoir at any point?
Only when I figure out something to write. It's definitely not going to be anecdotes about sobriety because my anecdotes are: woke up at 5 a.m., had a smoothie, read The New York Times, lamented the fact that people are voting for Trump, went for a hike, worked on music, played with Bagel the dog, worked on music some more went to sleep, good night. It would be so repetitive and boring.
It has to be something about lived experience and wisdom. But I don't know if I've necessarily gotten to the point where I have good enough lived experience and wisdom to share with anyone. Maybe if I get to that point, I'll probably be wrong, but nonetheless, that would warrant maybe writing another book.
Machinedrum's New Album '3FOR82' Taps Into The Spirit Of His Younger Years
Photo: James King
feature
For his 15th album, Machinedrum drew inspiration from his early productions and ventured into the Joshua Tree desert. There, he collaborated with Tinashe, Mick Jenkins, Duckwrth and more, alongside his longtime friend and collaborator Jesse Boykins III.
“If you were able to go back and hang out or collaborate with your younger self, what would you say to them? What advice would you give them?”
That question fueled Machinedrum’s new album, 3FOR82, out May 24.
Unlike most people, the prominent electronic producer, real name Travis Stewart, has a direct line to his younger self through the music he’s made. He still has hard drives with productions from his teenage years, and on his new album, he sought to create with that same spirit. He wanted to hang with his younger self who was nothing but a kid who loved music with big dreams.
“In that early period where everything is just so free, there's nothing like it,” Stewart said. “I think, as creatives, we all try to find different ways to tap back into that.”
By tapping back into that freedom, Stewart made 3FOR82 into a diverse and exciting body of work. On his 41st birthday (the album title 3FOR82 reflects Stewart’s birthday of March 4, 1982), he started exploring his older recordings, collaborating with his younger self. The result is an album that is more than the sum of its parts. Weaving a wide palette of genres together, including alternative hip-hop, drum & bass, and UK garage — along with a long list of collaborators — it has an experimental hunger to it as well.
Stewart worked with more vocal collaborators than on any past album, featuring artists including Tinashe, Mick Jenkins, and Topaz Jones on 11 of the 12 tracks. With this stronger external input, each track has a unique identity. While “HON3Y,” the only solo production, harbors Stewart's talent for erratic sonic motion, “KILL_U” with Tanerélle is a minimalist soul tune.
Clearly, when Stewart was just starting he wanted to make anything and everything. He started releasing music as Machinedrum in 2000. Since then, he has shared 15 albums and launched various aliases including Tstewart, his atmospheric side project, J-E-T-S, the club-focused collaboration with the respected house artist, Jimmy Edgar, and Sepalcure, his duo with Praveen Sharma that focuses on dubstep and UK garage.
After so much experience, he knows the music industry very well. The good parts and the bad.
“Once you've released a few projects, this new pressure comes along with what your fans expect from you,” Stewart said. Conversely, his early recordings offered a window into an era without any pressure or expectations.
Read on to learn more about where he found the biggest inspiration when he took a trip down musical memory lane during the making of 3FOR82.
Every artist has to start somewhere, and Machinedrum started with Impulse Tracker, the music production software released in 1995. Stewart is now using industry-standard programs like Abelton, but when he was using Impulse Tracker during his early days, his music was imbued with a kind of youthful optimism that only comes when you’re starting something new.
"For me it was going into these old Impulse Tracker sessions and finding these little nuggets of ideas that I didn't really know what to do with at the time."
When he was working in Impulse Tracker, he only had the skills to make cursory musical ideas, but when he listened back he was really proud of those ideas. “I was just so excited about music. Not to say that I'm not now, but when I listen to electronic music now, I can't help but think about how it was made. Think about what kind of numbers they're doing. Who produced it? What label released it?” Stewart said. “Whereas back then, I would listen to things for the pure sake of listening to them and just be so inspired.”
Stewart often suffers from what he likes to call “choice paralysis.” If there are too many options it can be difficult for him to make a decision. Well, music production presents endless choices. How much reverb to use? Whether or not to use samples? What plugins will make this track sound its best? So, when he was making 3FOR82 he laid down specific parameters to limit his choices.
First, he was only allowed to use sounds that he drew from his Impulse Tracker recordings. He spent a month going through the old pieces of music and created a sound library from them. Those sounds became the album. “That whole process of creating the sound library was incredibly inspiring. Being a digital archaeologist,” Stewart said.
He had two rules if he wanted to sample something outside those old files. One, he had to run the sound through Impulse Tracker so it maintained the same aesthetic. Two, he had to sample music from his birth year of 1982.
“That was one of the parameters that actually made it a lot of fun to explore what music came out the year of my birth and see what things resonated with me. I was finding a lot of interesting synchronicities of stuff that I didn't realize came out in 1982 that I'm actually a huge fan of,” Stewart said.
Plenty of artists have found musical inspiration in the vast deserts of Joshua Tree National Park. Josh Homme founded The Desert Sessions there back in 1997. RÜFÜS DU SOL recorded their live album, aptly titled Live From Joshua Tree among the desert rocks in 2019. Now Machinedrum has joined the musical legacy of Joshua Tree by making 3FOR82 there as well.
He always had a great time there when he visited with friends and family in the past, but he also found a profound sense of clarity during those trips.
“Ideas come to me. I just feel so separated from the chaos of the world,” Stewart said. “I had always wanted to come to Joshua Tree for the pure reason of doing something creative.”
He set up a mobile studio in an Airbnb and invited myriad guest artists to join him in this temporary creative atmosphere and share in the clarifying experience.
Jesse Boykins III is a vocalist who has collaborated with Stewart since the 2000s. He was also a groomsman at Stewart’s wedding. When Stewart was out in Joshua Tree, he spent an hour on the phone with Boykins discussing his idea of revisiting the past to make the album. During that conversation, he realized their long history together could further fuel the creative process.
Stewart made Boykins a co-executive producer, and Boykins brought in numerous vocalists Stewart had never worked with such as Duckwrth and aja monet. Stewart instructed Boykins to find seasoned artists when he was courting collaborators so they could bring their own past into the music.
He asked each of the collaborators the guiding question at the beginning of each session: “If you were able to go back and hang out or collaborate with your younger self, what would you say to them? What advice would you give them?”
Sometimes Stewart sampled their responses and added them to the music like with Mick Jenkins’ track, “WEARY.” Other times, the question was meant to inspire trust between Stewart and the collaborators Boykins introduced to him.
“Just having him there, understanding the concept behind the album, and making sure that we're all keeping within the theme, whether literally, or in more of an abstract way, that was super important,” Stewart said of Boykins. “I'm super grateful for his involvement on the album and all the inspiration he gave me. Being there along my side throughout the process. It's very cool working like that with someone. I had never done that with an album in the past.”
When Stewart was producing 3FOR82 from songs he made as a teenager it was just as spiritual for him as it was technical. During those early years as an artist, Stewart felt very isolated. There was no community around the music he loved growing up in North Carolina in the 90s. Even when his preferred sounds migrated from the UK to the US, it was in cities like Miami and New York, far away from him. In his loneliness, he struggled to believe his dream of being a professional electronic musician was possible.
Well, over two decades later, Stewart has accomplished his dream and then some. By working with music from his past, he was assuring his younger self that everything was going to be OK. “This whole process of collaborating with my younger self on these new songs was so healing for me. It was like a way of me sending a message to my younger self. ‘You're gonna do all these amazing things. You're going to travel the world. You're gonna work with amazing artists. So keep your chin up. Don't worry so much about the future. Just keep going. Keep doing what you're doing,’” Stewart said.
6 Reasons Why Fred Again.. Was Dance Music's Rookie Of The Year
Photo: Grace Phillips
interview
"What I love about the music industry is there are so many gaps, and so many observations you can make and sort of insert yourself in and create something quite special itself," Sofia Ilyas of carving out a career as a music professional.
Given that Beatport Chief Community Officer Sofia Ilyas has dedicated the last 15 years or so of her life supporting burgeoning artists, subgenres and underrepresented groups, it's somewhat surprising that she grew up in a household without music.
As a teen, a Sony Walkman with a radio and mixtapes featuring the likes of Radiohead were a lifeline to a world Ilyas' family didn't want her to participate in. She was even kept home during school field trips to the National Gallery museum in London, where she's since hosted her Piano Day music and art event, and will soon be curating a room for their 200th anniversary celebration.
Ilyas has had to sacrifice a lot — namely, a relationship with her strict Muslim family — to carve out a career in music, and hers is a story of patience and resilience. After leaving her home in Cardiff, Wales for London to pursue higher education (against her family's wishes), she found solace and connection in live music. She'd hang out around the sound booth and introduce herself and ask questions about how things worked. Slowly but surely, she befriended people that worked at labels and venues, and even artists — Four Tet grew to know her by name after she kept coming back to his shows.
After years of being a part of the London scene as a dedicated fan, at age 30, Ilyas became co-manager of indie record label Erased Tapes, where she helped popularize neoclassical music and one of its purveyors, experimental German pianist Nils Frahm. Alongside Frahm, Ilyas launched Piano Day, where a diverse range of artists help them celebrate the past, present and future of the instrument alongside contemporary dancers and painters.
Now, as the first Chief Community Officer at major dance music platform Beatport, Ilyas is building community within and across disparate global electronic communities. She aims to bring more women and people of color into the mix.
"We're living in a time where people are feeling incredibly lonely and disconnected from community," Ilyas tells GRAMMY.com. "I [want to] facilitate people to come in to hear from each other, especially women, in a room that feels safe to hold discussion."
GRAMMY.com recently caught up with Ilyas for an insightful, engaging conversation on her work to support women and people of color in electronic music, making piano cool, her hopes for a more equitable music industry, and much more.
This interview has been edited for clarity.
You recently hosted your Piano Day annual events in Melbourne and London — tell me your vision for Piano Day.
When we launched Piano Day in London with Nils [Frahm], it gave me an excuse to try my own events. I had the artists performing in different corners of the room and a painter in the middle, watching and being inspired. I've always looked at different arts and wondered why they can't also be present in the music world and why we can't support each other across various industries. I've had a contemporary dancer at almost every event I've done in London. Piano Day was my way of having my own event that I could own and really show off my curation. Even with the first event, people were saying the space was beautiful and the curation was so good. I felt really validated.
[For Piano Day,] I always ask artists what they can do that's a little bit different, beyond performing their album or recent EP. I had one artist who had never played piano before, and he made a few mistakes and everyone was applauding him like it's okay. It's really important to me that Piano Day offers something that maybe the audience will never see again and they feel they've experienced something very special. An even bigger extension of that is the lineup that I curate for the National Gallery; coupling a piano player with a dancer who had never met before, and multiple artists only ever played piano maybe three times. I love that the artists have felt safe to trust me and that it's the type of event where they can take a risk.
I'm always looking for acts that are open to trying something a bit different and to be challenged by the fact that it's solo piano predominantly. And to also be inspired by the space, the National Gallery is such a prestigious, iconic venue. It's quite an unusual event because you've got people who've come to see the artists and regular visitors who have just come to see the paintings and they happen to stumble across what's happening. What's even more special for me is the audience is full of children. [I've been wondering] how we can do more music events that kids can come to, because I saw how inspired they were.
You'll be returning to the National Gallery in May to help curate their 200th anniversary event. How are you thinking about everything it stands for while bringing it into the future with music and women and people of color?
I've always had an attachment to the Gallery because there were school trips to it and my parents would never let me go. So for them to email me, "Hey, we've been to a couple of your events, would you like to bring Piano Day to the National Gallery?" I was just overwhelmed and hugely complimented.
I went to each room, sat down and thought about the feelings [it brought up]. I ended up landing on the blue room, it's got a lot of English paintings in it. I liked the idea of English artists against old English paintings, sort of breaking that mold of stiffness and classical looks to be like, this is now the future of London coming into the gallery. We placed the piano right in front of this really famous huge horse painting to really make that statement.
I am very mindful of having a diverse and interesting lineup. I always have one artist that starts the event that is a nod to the traditional kind of way of playing [piano]. It usually evolves to some artists playing the neoclassical sounds and then it moves into more the dance element and vocalist and then it ends on "this is the future" type of thing. I always like having that momentum.
Let's talk about your new record label RISE. What's your vision is with it and who are the artists you're currently working with?
I started Rise last year for artists that want help to get to the next level and get the attention of the label they want. I wanted to do a label that was within my bandwidth because I have a full-time job. If there're artists that I can help get from point A to B, then they go on to C, that's a great thing. I have Frank Hopkins on the label, who's an electronic artist, and Kareem Kumar, who's a Black artist who is known for playing in the streets of London. [Kumar] has built an incredibly huge audience on socials that has been a real inspiration to so many youngsters during COVID. They played together for the first time at the National Gallery, where Frank added some really nice ambient sounds and Kareem played the piano.
Too often, labels are quite a stiff experience, they want to assign that artist forever. If there are any artists that want help on press releases, overall branding and PR, that's exactly what RISE is there for. We can help them release some records, sort their online profile and offer guidance to basically uplift the artist so they can get the attention of booking agents, a label etc.
I see the future of labels where they are this sort of incubator-type of model, where they help an artist and the artists can grow into their own team or go off into another label. I envisage more labels existing like mine, where they're helping the artists onto that next level.
What do you think needs to shift for the music industry to be more supportive — financially and otherwise — of artists, particularly young people of color?
One thing that could be great is the labels that are doing well commercially — I'm sure they do this to a certain extent — choose two artists every year for an incubator program and make it more visible. Right now, most labels' A&R is a very closed thing. I think [it would help] if the labels made a very clear way of sending them demos. I know it is difficult because these days, even [people at] labels are so overworked and they don't have time to think about things like this. Maybe a music organization or a body out there could pick this idea up and take it to some of the major labels.
On the live side, [we need] more community spaces where an artist can come by and play regularly to fans and bring their friends and family around. Most venues are so hard to get on the bill, [so there's a need for] smaller 100-capacity-or-so spaces that open the doors more to local artists. We rely on the same names over and over again, whether it's festivals or local clubs, etc.
With your work as Beatport's Chief Community Officer, what are you actively doing to bring in and celebrate more women and people of color in dance music?
I've always been aware of diversity and my color and who I am in the music industry. Especially when I was around all those white male composers who knew everything about production and I knew nothing, that was very daunting. Even things like drinking — I don't drink and the amount of times it feels uncomfortable to be in the music industry. Many people in South Asian communities, especially Pakistani, grew up in a non-drinking culture, and we should have awareness to make those people feel comfortable otherwise they're never going to join the music industry.
What's been incredible is that Robb [McDaniels, Beatport's CEO] and the team have been, "You own it, you do what you believe." In the first few months, I hired a DEI consultant named Vick Bain, who was an amazing mentor for me. I'm a real big believer in experts. I was able to really upskill myself very fast through having her around.
Putting aside diversity, we're living in a time where people are feeling incredibly lonely and disconnected from community. That's why I'm doing panel events with DJ sets with Beatport. I [want to] facilitate people to come in to hear from each other, especially women, in a room that feels safe to hold discussion.
First meeting of the year was at the National Gallery. Can’t wait to curate my piano event there this year 🥳 pic.twitter.com/RVNFNZWdTV
How have you taken it upon yourself to bring more women and artists of color with you along the way, and do you make space and advocate for people?
It's always something that's on the top of my mind because being a South Asian woman in music is already quite difficult at moments. You look around wondering Is there any support for me? And with my journey of having walked away from my family, part of me is already exhausted from that experience and existing in the music industry in an environment that often feels very alien to me.
Just being a woman in a C-Suite position isn't not easy. I've never been in a role where the focus is to champion women and that's why I'm so grateful for Beatport.
Throughout my career, I've always given out a lot of free PR and guidance, and quite often that's been for women. I've always wanted to be available and I'm always happy to give my time. If anyone reads this, and they want to email me and ask me any questions, I'm always really happy to help.
What's some advice you have for young women of color that want to work in the music industry but don't know where to start?
What I love about the music industry is there are so many gaps, and so many observations you can make and sort of insert yourself in and create something quite special itself. Once you start getting to know your local community, [you can get] so much support from others. I made a lot of my friends by going to vinyl markets and going up to my favorite labels and saying hi. When I was trying to work in the music industry and sending a ton of emails, I got nothing in return. But as soon as I started being a bit more active in the live [music] side, I met so many people.
Don't think you need to do it alone. For so many years, I kept what I was experiencing to myself and I would always present this polished person on Instagram. Lately, I've started really opening up more about how I feel. When I turned 43 recently, I posted on Instagram about how I sometimes overwork to avoid [loneliness]. I was surprised by how many people, especially men, messaged me and said I feel that way too. I'm learning to be more vulnerable.
Don't be afraid to ask questions. You just have to get over ego and fear. I can't sugarcoat it; unfortunately, there are [some] people who are going to make you feel really stupid for asking. Lean on your friends and know you're on the right path. Know that we need more women and more diversity in the industry. Look at people that inspire you. When I used to look at Four Tet, I'd be like, Oh my God, an Indian man on stage, that's so cool. So, look for your inspiration points and be vulnerable with your friends, because it is going to be difficult sometimes. And you can definitely email me anytime. [Chuckles.]
What does a more equitable music industry look like to you?
Well, that's a big question. I think [it would involve] everyone being more conscious. Whether it's a booking agent or a label looking to sign someone, if everyone is thinking around diversity and consciously looking and making their spaces more open to women. I always think about open doors. How can everyone open their doors more while considering the space people are entering into. It's one thing opening your door but it's another thing if that person enters a space and doesn't feel safe.
For me, a place where everyone's consciously thinking about this, and it isn't just on the organization or a few artists or someone like me in my role to try and figure it out. I think if everyone was conscious of it, things would just happen more seamlessly.
How LP Giobbi & Femme House Are Making Space For Women In Dance Music: "If You Really Want To Make A Change, It Can Be Done"
Photo: Omar Vega/Getty Images
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Electronic sounds can be heard throughout Latin music and will be recognized in a new Field and Category at the 2024 Latin GRAMMYs. In honor of the new Best Latin Electronic Music Performance award, read on for eight Latin electronic music essentials.
Electronic music is embedded within the diverse world of Latin music and, for the first time, will be recognized in a new Field and Category at the 2024 Latin GRAMMYs. Within that field, the award for Best Latin Electronic Music Performance was created to shine a light on DJs, producers, and artists blending proudly blending electronic music with the sounds of their cultures.
Electronic music embodies various subgenres like house music, techno, trance, electronica, and many others rooted that have been popularized by DJs and producers. Latin artists have long enriched those subgenres: Mexico's Belanova globalized the electro-pop wave, while Bomba Estéreo blended cumbia with electronica in Colombia.
The explosion of EDM in the 2010s also allowed the careers of Latinx DJs to flourish. Mexican American DJ Deorro has showcased both cultures during sets at music festivals like EDC, Coachella, Tomorrowland, and more. Arca's music pushes the boundaries of electronic music through a Venezuelan and Latin American lens. More recently, Colombian producer Víctor Cárdenas bridged the gap between EDM and reggaeton with the global hit "Pepas" by Farruko. Since then, electronic music has seeped through the work of Latin hit-makers like Tainy, Caleb Calloway, Bizarrap and Diego Raposo. "Pepas" and many of Bizarrap's music sessions crossed over onto Billboard's Hot Dance/Electronic Songs.
"That’s something that’s very big for us," Deorro tells GRAMMY.com about the new category. "How beautiful that this is happening, because it shows that what we’re doing is working, we’re breaking down doors, and we’re creating more opportunities for artists like us in the future."
In honor of the Latin Recording Academy's new Field and Category, here are eight must-hear Latin electronic music essentials.
Belanova revolutionized the Latin music space with their 2003 debut album Cocktail, an atmospheric LP that seamlessly blends Latin pop with electronic music. In the dreamy deep house of "Tu Ojos," singer Denisse Guerrero sang about getting lost in her lover's eyes. The trippy techno of "Barco De Papel" was reminiscent of the music from Madonna's Ray of Light album. Electronic music on the ambient level wasn’t common in Latin music until Belenova changed the game in Mexico, which later reverberated into the rest of Latin America and the U.S.
The trio — which includes guitarist Ricardo Arreol and keyboardist Edgar Huerta — later delved into electro-pop on 2007's Fantasía Pop, which won a Latin GRAMMY for Best Pop Album by a Group or Duo the following year.
Venezuelan producer/artist Arca is a pioneer in the Latin electronic music space. Arca first began producing her experimental electronica in Spanish with her 2017 self-titled album.
Arca then masterfully mixed the diverse sounds of Latin America and beyond with EDM throughout her Kick album series.
For Kick I, she combined Venezuelan gaita music and reggaeton with a cyberpunk edge in "KLK" featuring Spanish pop star Rosalía. Arca then blended electronica with neo-perreo on Kick II's "Prada" and "Rakata." Both albums garnered Arca GRAMMY and Latin GRAMMY nominations.
As a trans and non-binary artist, she is also breaking boundaries for the LGBTQ+ community in the genre. Arca is just not creating more space for queer artists in Latin music, but also in EDM at large by embracing the totality of herself in song.
Bomba Estéreo, which is comprised of core members Simón Mejía and Liliana "Li" Saumet, has masterfully melded the music of Colombia’s Caribbean coast with electronic music. Since breaking out in 2008 with their sophomore album, the group has often reimagined the African and Indigenous rhythms of their country like cumbia through dance music. Bomba Estéreo’s folkloric approach to EDM has led to collaborations with Bad Bunny, Tainy, and Sofi Tukker.
In 2021, Bomba Estéreo released its most ambitious album Deja, which garnered a GRAMMY and Latin GRAMMY nominations. The title track put a funky spin on the band's signature electro-tropical sound. House music collided with the Afro-Colombian rhythms of champeta in "Conexión Total" featuring Nigerian singer Yemi Alade. Their album that was based on the four classical elements was a breath of fresh air in the Latin music scene.
Argentine producer Bizarrap launched the BZRP Music Sessions on YouTube in 2018, first remaining behind the console for freestyle rapping sessions with local acts. The sessions quickly went viral, and have featured increasingly larger names in music.
Over the past five years, Bizarrap worked elements of electronic music into his hip-hop productions. In 2022, he fully delved into EDM with his global hit "BZRP Music Sessions #52" featuring Spanish singer Quevedo. The traptronica banger peaked at No. 4 on Billboard's Hot Dance/Electronic Songs and earned Bizarrap his first Latin GRAMMY Award.
Since then, his music sessions have become a global event. Bizarrap later infused electro-pop with a trap breakdown in "BZRP Music Sessions #53" with Shakira, which garnered him two more Latin GRAMMY awards.
Javiera Mena first debuted as an indie act in 2006 with Esquemas Juveniles. With that freedom as a producer and artist, the Chilean star pushed Latin music into the electronic space with her 2010 album Mena.
She fully immersed herself into Latin electronica on her latest album, 2022's Nocturna — an album filled with nighttime club bangers that invite everyone to dance with her. Mena also proudly sings about being part of the LGBTQ+ community in the alluring "La Isla de Lesbos" and the fierce house music of "Diva" featuring Chico Blanco. Considering the influence of queer artists in the formation of electronic genres like house, it’s refreshing to see an artist like Mena remind people of those roots and bring that into Latin music.
Mexican American producer Deorro has established himself as one of the world's top DJs, and is known for mixing both of his cultures into his music festival sets. Even before the música mexicana explosion last year, he was one of the first mainstream EDM acts to bring the genre to music festivals around the world through his songs and remixes.
With his debut album, 2022's Orro, Deorro fully bridged música mexicana with house music. He collaborated with Latin acts like Mexico's Los Tucanes De Tijuana and Maffio in "Yo Las Pongo," which blended the band's norteño sound with EDM. Deorro also explored cumbia with deep house in the sweeping "Dime" featuring Los Ángeles Azules and Lauri Garcia. In his recent sets, he is spinning a fiery remix of "Ella Baila Sola" by Eslabon Armado and Peso Pluma
Sinego first broke through in 2019 thanks to his house bolero sound like in "Verte Triste," which put a refreshing spin on an age-old Cuban genre. With traditional genres within the Latin diaspora often falling to the wayside as the years go on, he is reintroducing them to new audiences through EDM reimaginings.
For his debut album, 2023's Alterego, the Colombian producer pushed his electronic music to another level. Sinego traveled to different Latin American countries and Spain to record with local musicians, reimagining genres like cumbia, tango, and mambo through Sinego's EDM lens. With the sultry "Mala," he blended Venezuela's variation of calypso with house music. He also gave Brazilian samba a house music makeover in "Boa Noite" featuring Tonina.
Dominican producer Diego Raposo has helped Latin acts like Danny Ocean, Blue Rojo, and Letón Pé embrace elements of electronic music. In 2018, Raposo released his debut album Caribe Express, which demonstrated his knack for mixing the sounds of the Caribbean with EDM.
Raposo took that inventive mix into overdrive with last year's Yo No Era Así Pero De Ahora En Adelante Sí. The otherworldly "Si Supieras" featuring Okeiflou blended house music with reggaeton, while "Al Contrario" with Akrilla aggressively mixes drum 'n 'bass with dembow. Rapaso also channels Dance Dance Revolution-esque electronica in the spellbinding "Quédate" with Kablito.
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