Music-focused cocktail lounge to open in Water Street Tampa – Tampa Bay Business & Wealth – TBBW

Alter Ego, a music-focused cocktail lounge, plans to open in Water Street Tampa, in early 2024.

Located in Asher, at 1050 Water St., Alter Ego is locally owned, and operated, by the Proper House Group and Chef Ferrell Alvarez, with partners Chon Nguyen and Ty Rodriguez.
Alter Ego will be Proper House Group and Alvarez’s fifth endeavor in the Water Street Tampa neighborhood joining the Italian-inspired restaurant Ash, Gallito Taqueria, Dang Dude and Lunch Lady, at Sparkman Wharf, which will be replaced by another Proper House Group concept later this fall.
Proper House Group and Alvarez’s team are also behind Rooster & the Till, in Tampa’s Seminole Heights neighborhood, a recent recipient of Michelin’s Bib Gourmand Award.

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The journey of Rooster & the Till began modestly, with its origins as a 37-seat restaurant nestled in the burgeoning neighborhood of Seminole Heights, a stone’s throw from downtown Tampa. 
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